Drops cycling team works with Every Can Counts to raise awareness for recycling
The British Drops cycling team took part in the Ronde Van Vlaanderen, the famous Belgium cycling race last week (1-2 April) to raise awareness for recycling.
The Every Can Counts logo was printed on every participants cycling attire, the Drops team underlines key awareness messages concerning the need to collect and recycle each beverage can. The team was sponsored by Alupro UK, the British aluminium packaging recycling organisation running Every Can Counts in the UK.
Alupro executive director, Rick Hindley said: “The partnership with Drops gives us a great opportunity to reach a large, and growing, audience of people who, through their enthusiasm for cycling, also obviously care about the environment. Recycling drink cans is one very easy way of making a positive impact on the environment, because the metal can be recycled forever, saving energy and resources every time.”
Later this year Every Can Counts will be launched in Belgium with its participation in two major events: La Fête de la Musique, the annual musical festival in Namur, on 24-25 June; and the arrival of the Tour de France in Liège on 2 July. Belgium will become the eleventh European country with an Every Can Counts programme.
