Ball features Widget can at Craft Brewers Conference
Ball has showcased its Widget can at the Craft Brewers Conference (10-13 April) in Washington DC, US.
Combining beer and nitrogen delivers a foamy experience to beer loving consumers. The Ball Widget Can offers a nitro experience straight from the can, it provides a bigger head, a longer cascade and a smoother and creamier mouth feel that other nitrogen dosed alternatives can’t deliver.
“A widget is the only way to deliver the full nitro experience out of the can, no hard pour required,” said Melanie Virreira, marketing director for Ball. “Unlike cans that simply nitrogen dose the headspace, which quickly evaporates once opening, the Ball widget holds the nitrogen in a small, top hat shaped device that sits at the bottom of the can. When the can is opened, that nitrogen is released, unleashing tiny nitrogen bubbles through the entire beer creating an unmistakable widget nitro experience.”
“The Ball Widget Can more effectively and evenly nitrogenates beer, and creates a larger foam head that lasts twice as long as disappointing non-widget can alternatives. If you’re going to offer the nitrogen experience to your customers from a can, why make them pour it out? The Ball Widget Can delivers a satisfying experience that beer fans love and remember regardless of how they drink it,” she added.
The Widget Can has already proven successful in Europe, and now Ball is making and supplying its widgets in North America to craft brewers who want to provide customers with the best nitrogen can experience available.
