Ball provides brewer with can graphic solution
Avery Brewing, which is based in Boulder, Colorado, struggled to find a can manufacturer that could capture its distinctive graphic vision – until partnering with Ball Corporation’s Graphics Centre of Excellence.
“Our passion for our brands and the high-quality of our craft beer demands the same intensity in our packaging and Ball shared that dedication,” says Adam Avery, president of Avery Brewing. “Having Ball’s extensive technology and expertise under one roof was also key in choosing Ball to take our graphic ideas to the next level on Ball’s sustainable cans.”
Avery tapped into the creative minds at Ball to create can graphics using Ball’s Eyeris enhanced graphics printing. The Eyeris printing technique improved the definition and fine detail of Avery’s beverage can graphics – creating a 360-degree miniature billboard with every can for distinctive, on-the-shelf differentiation of Avery’s brands, including India Pale Ale, White Rascal, Ellie’s Brown Ale and Joe’s Premium American Pilsner.
“Advanced graphics capabilities are a game-changer for premium drinks – such as Avery’s craft beers – as craft brewers build unique brands and compete for mindshare from consumers,” says Robert Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas. “Aluminium cans offer a 360-degree billboard for brands to establish and build upon their brand message, and are the number one recycled beverage container in the US – a fact that is increasingly important to sustainability-minded consumers. Our expanded Graphic Centre of Excellence, along with similar facilities in Europe and Asia, leverage the advantages of the can and provide industry-leading innovation that helps build brands.”