MetalMatters launched in Scotland
MetalMatters has been launched with the support of the Scottish Government and funding from Zero Waste Scotland. The metal packaging industry-led programme is designed to increase the capture rate for metal packaging collected for recycling by households. It is hoped it will contribute to the Government’s vision of a Zero Waste society. MetalMatters is being rolled out initially in Aberdeen City and Aberdeenshire Councils.
Richard Lochhead, Member of the Scottish Parliament and Cabinet Secretary for Rural and Environmental Affairs, said: “We are committed to increasing recycling rates in Scotland to 70% by 2025. We welcome the MetalMatters programme and look forward to it making an innovative contribution towards our goals. “MetalMatters is also a great example of how industry and local authorities can work together to engage local communities, drive up recycling rates and also support further development of our waste management and recycling sectors.”
The current campaign, which is running across Aberdeen City and Aberdeenshire, includes leaflets, which will be sent to every home across Aberdeen City and Aberdeenshire, supported by radio and newspaper advertisements. Recycling vehicles in both local authorities will also carry the ‘make your metals matter’ message. Roadshows in town centres and at major local events will enable residents to get more information about the campaign. The eight-week campaign, which is managed by Alupro, is being jointly funded by an industry partnership comprising the UK’s leading producers, users and recyclers of metal packaging and Zero Waste Scotland.
Rick Hindley, executive director of Alupro, added: “Scotland’s commitment to a Zero Waste society is something we are proud to be involved with. We are looking forward to seeing how the campaign develops and the impact it has on household metal packaging and attitudes to recycling.”