Rexam helps provide a taste of the rainforest

Posted on 13 July 2011

Rainforest Beverages has launched two new flavours in a redesigned package.

All Rainforest Beverages are sold in 12oz Rexam Sleek cans with labels that have been redesigned to give each flavour its own signature colour, and prominently feature the brand’s signature rainforest frog as well its tagline of “The ‘Anti’ Soft Drink.”

Rainforest Beverages is a pioneer of the 100% natural, functional carbonated soft drink and has launched two new flavours in a redesigned package.

Rainforest Citrus and Tropifruit are a unique combination of high quality ingredients and superfruits from the world’s rainforests including Acai, ginseng, passionfruit, guava and mango. Sweetened with Stevia, these beverages are low in calories and sugar, and contain 100% of the recommended daily allowance of Vitamin C and antioxidants.

“We are pleased to expand our offerings to provide consumers with a variety of carbonated beverages that are healthy and taste great,” says Tom Bushkie, president, Rainforest Beverages. “And our redesigned packaging helps us communicate our deep connection to the rainforest and our commitment to delivering completely unique, all-natural soft drinks. Rexam has been an excellent partner in this journey.”

The company chose Rexam Sleek cans because they deliver brand differentiation and help the beverage stand out on retail shelves. In addition, the company wanted to demonstrate its commitment to sustainability by utilising the most recycled beverage package.

“We have continued to work closely with Rainforest Beverages to help them achieve their brand expansion goals,” adds Andre Balbi, president and CEO, Rexam Beverage Can Americas. “In addition to looking great, their redesigned 12 oz Sleek cans will continue to deliver the superior recycling, sustainability and environmental benefits they have come to expect.”

Putting its commitment to the rainforest into action, the company has become the official beverage partner of RainTrust – an organisation committed to preserving the Amazon region while building a sustainable rainforest economy. Through this partnership, with every 12oz Rainforest Beverage purchase, consumers will preserve one square foot of rainforest. A special website will provide access to the unique Global Positioning System (GPS) coordinates as well as an aerial grid photograph of each specific acre being saved.

Share on LinkedIn

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>