Southbound Brewing Company chooses evercan
The Southbound Brewing Company in Georgia, US, has selected cans made from Novelis’ evercan high-recycled content aluminium can sheet.
“We founded Southbound to bring the innovation and excitement of the American craft beer revolution to Savannah and the Southeast,” says Carly Wiggins, director, marketing and sales, Southbound Brewing Company and Membership Chair of the Georgia Craft Brewer’s Guild. “When we learned about evercan, the industry’s only low-carbon, certified high-recycled content packaging, we knew we had to make the switch – for the sustainability of our brewery and our local community. It was the right thing to do.”
Southbound will now can its year-round brews, Hop’lin IPA and Scattered Sun Belgian Wit, in evercan. Both brews will be available in evercan on store shelves in Georgia, South Carolina and Florida.
“Craft breweries are the new leaders and innovators in the beverage industry, and their double-digit market growth shows that their unique approach and deep connection with consumers is working,” says Bruce Maclane, director, evercan Craft Brew Sales, Novelis. “Southbound is one of those leaders, and its customers are responding positively not only to its beer, but also to its brand and what it stands for.”
