Ball’s even lighter ReAl cans
Ball Corporation and Henkel Beauty Care have introduced an even lighter iteration of ReAl. The ReAl cans utilise recycled aluminium to create a metal alloy that exhibits increased strength and allows weight reduction of the container without affecting package integrity.
The original ReAl launch in 2014, which replaced the standard aluminium aerosol can, included 25% recycled material to yield an 11% lighter package. The newest iteration, which launched earlier this year, contains comparable recycled material and the package is now 15% lighter than the standard aluminium aerosol can.
For a 150- and 200mm sized can, Henkel’s Fa is now the lightest commercially available can in the market. By utilising the lighter weight ReAl technology, Ball estimates a product carbon footprint reduction of 12%.
“ReAl is a material that is stronger, formable and compatible with Ball’s existing aerosol can lines,” says Dan Rabbitt, vice president, Ball Aerocan. “For companies like Henkel, who continually drive for more sustainable packaging, this means that they can achieve their goals without sacrificing design or shelf presence. Everyone wins with ReAl – the customer, the consumer and the environment.”
