Bud Light unveil Super Bowl can line
In celebration of Super Bowl 50, Bud Light is debuting 40 new NFL Bud Light can designs that highlight previous Super Bowl winners. This marks the first time that Bud Light will be customising team cans for the Super Bowl.
Bud Light’s first ever Super Bowl series collection of cans builds on the success of Bud light’s popular 28 NFL team specific cans, released during NFL kickoff. Each design in the series features logos from the past Super Bowls and the teams that won them, or this year’s gold infused Super Bowl 50 logo. The new cans were released on 7 December.
Alexander Lambrecht, vice president at Bud Light, said: “This year Bud Light has completely evolved its NFL sponsorship strategy, placing a strong focus on customisation and localisation to bring the pride and traditions of the NFL’s varied fan base to life, from new can designs to in stadium experiences.
“We kicked off the season with new team specific cans that were wildly popular with consumers. Our first ever Super Bowl Series cans are the latest way that Bud Light is proving itself as the beer of the fan, helping fans connect with sports in new and unique ways.”