INX International to take Color Catalog to CBC

INX International Ink Co. has announced that it will be showcasing its 2-Piece Metal Color Catalog at the Craft Brewers Conference & BrewExpo America, at the Music City Center in Nashville, 1-3 May.

Brand owners, designers and metal decorators will have the opportunity to learn about or purchase over 600 removable colour swatches printed on metal to help specify and achieve reproducible and consistent colour.

Sarah Jacks, an INX International project specialist, said: “The 2017 CBC was a huge success for INX. We were impressed with the turnout and were able to connect with craft brewers and their designers who are looking to get their products into aluminium.

“This event allowed us to have further reach with our craft brew audience and help educate them to all that is involved in the aluminium can market.”

With the market becoming more competitive and demanding, Jacks indicated the INX Color Catalog can help reduce lead times getting to market quicker.

“We know craft brewers want their products to reach the shelves first and catch the eyes of consumers. There is no time to be lost waiting for graphics approval or colour selection. With INX Color Perfection, the guesswork behind designing and selecting the colour for beverage cans is removed. That makes reducing lead times in all aspects of prep work and throughout the process absolutely critical.

“Using the INX Color Perfection tool, the craft market can efficiently select, communicate and approve colour. Incorporating colours specifically suitable to metal decoration, users can save a valuable amount of time.

“They can achieve this either in the design files prior to the pilot, or in the production stages using the INX Color Catalog and the corresponding Digitized Color Library. Doing so also allows for improved communication channels throughout the entire marketplace.

“By referencing these unique INX numbers, users also are able to communicate within a network of colours specifically suited for two-piece beverage cans. This helps everyone in the supply chain better understand what customers are looking for, compared to using colours or nomenclature used for other substrates.”

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