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Crown wins two awards at International Spirits Challenge
Date: 04/12/2009
Crown Speciality Packaging Europe, a business unit of Crown Holdings, won two awards in the Design and Packaging category at the 2009 International Spirits Challenge.The company’s gold award was a result of innovative metal packaging designed for the Bruichladdich Distillery’s Islay Single Malt Scotch Whisky (pictured).
It also received a commended award for its unique perforated tin created for Jack Daniel’s.
The ISC is an annual competition that awards spirits brand owners and their suppliers for high-quality products and innovative packaging. The awards are assigned through a rigorous judging process conducted by a panel of industry leaders including master blenders, master distillers, importers, distributors, buyers, journalists and authors.
"It’s an honour to be recognised by the ISC for our work in the wine and spirits industry," says Martin Stenson, marketing and development manager, Crown Speciality Packaging Europe. "At Crown, we work closely with our customers to find the ideal metal packaging solutions for their specific needs."
The metal packaging developed by Crown for the Bruichladdich Distillery, located on the Isle of Islay in Scotland, included a trio of decorated whisky containers featuring high-resolution imagery. The Jack Daniel’s tin features a complex design with a part perforated surface of 9,000 holes and a deep black colour, creating a luxurious look for added shelf appeal.
The company produces tins in various shapes and sizes and provides high quality litho printing and embossing techniques to provide eye-catching graphics and value-added packaging.
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