Budweiser Budvar celebrates 120 years

Rexam has collaborated with Czech brewer Budweiser Budvar to create a limited edition can design celebrating 120 years of the Budvar brewery.

Rexam and Budvar have worked together to create a unique design that encapsulates Budvar’s history and communicates the premium nature of the beer.

Marek Honetschlager, Budweiser Budvar innovation manager, says: “We wanted to bring our unique can design to life in a way that would engage our valued consumers and enable us to celebrate this exciting milestone.

“As a trusted supplier, with vast experience in the industry, we knew Rexam could be relied upon to deliver.”

Using value added matt over-varnish and careful colour matching, the stand out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.

Sales manager at Rexam, Felix Schmoll, adds: “We brought to life the traditions of the brand through a modern-day design using our value added finishes.”

The 50cl standard cans, are available in various European countries and will be supported by in-store POS.

 

Related content

One response to “Budweiser Budvar celebrates 120 years”

  1. Jim S. says:

    Note to Budvar: Great looking can design (not bad beer either!). LOL. Your cans are sold here in Canada (Toronto). Hoping you will be shipping some of these limited edition cans here.

    Cheers.

Leave a reply

CanTech International