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Crown installs new printing line for aerosols at Belgian plant
Date: 04/06/2010
Crown Aerosols Europe, a business unit of Crown Holdings, has installed a new four-colour printing line at its plant in Deurne, near Antwerp in Belgium. The addition is part of Crown’s initiative to standardise print operations across all European aerosols plants in order to offer the highest level of print quality to customers throughout the region. The line, supplied by UK-based Crabtree of Gateshead, replaces Crown’s existing two-colour printers and streamlines the decorating process, as it lays down four-colours in a single pass instead of going through two separate double-deck machines.
This simplification offers more flexibility for customers to implement marketing and promotional campaigns by freeing up additional plant capacity for new projects. Eliminating the need for a two-step printing process also translates into increased precision and reduced handling for improvements in overall quality. The new printing line uses UV inks and coatings instead of conventional products that must be cured in a gas oven, leading to a reduction in energy use and environmental impact. “Packaging is the direct interface between consumers and a brand. For brands to successfully connect with consumers, packaging must reflect the quality of the product inside,” says Lee Bradley, business development director, Crown Aerosols Europe. “The investment in our Belgian plant enables us to better support our customers, ensuring they can get to market with highly effective packaging that stands out on the shelf.”
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