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Every Can Counts in Corby
Date: 27/07/2010
Drinks can recycling programme Every Can Counts has been launched to shoppers and retailers across Willow Place and Corby Town Centre in the UK.Every Can Counts is working with owner Land Securities, the UK’s largest commercial property company, to improve drinks can recycling in the centre’s 174 retail units and provide on street drinks can recycling facilities for shoppers.
Willow Place is the UK’s first shopping centre to implement the ‘on the go’ drinks can recycling programme.
Every Can Counts has been introduced as part of a focused green strategy which is being implemented by Land Securities to demonstrate an environmental commitment, which includes diverting as much waste from landfill as possible. Each of the 174 units within the shopping centre has been provided with Every Can Counts recycling boxes and promotional materials for both staff and shoppers, whilst four branded can crushers have been placed in high footfall areas of the town centre. Cans are being collected and processed by local community recycling enterprise, Cobwebs.
Rick Hindley of Every Can Counts says: “Of the eight billion drink cans sold in the UK each year around 30% are consumed ‘on the go’. Through the partnership with Land Securities we will be engaging with two significant groups of ‘on the go’ consumers – those who work in the town centre and shoppers – so it offers us great opportunity to comprehensively promote Every Can Counts to a wide audience.”
Nyasha Pitt, marketing manager for Willow Place and Corby Town Centre, adds: “We hope other sites will follow our lead and introduce Every Can Counts for their tenants and visitors.”
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