Beans meanz cans
After shifting 442 million cans of Heinz Beanz in one year alone some people might be left wondering whether there really is a need for the company to add a new packaging format to its iconic range.
Heinz claims its new Fridge Pack format will allow bean lovers to enjoy the product as they like and in portions that suit them. The re-sealable 1kg bottle has been developed to cater for consumers who may use more than a can or only part of a can, when cooking for their families. However, surely there is an equally simple solution, just cover the can and use the remaining beans later.
Heinz has a 62.9 per cent value share of the total £337 million UK bean accompaniments market. The company’s slogan is ‘Beanz Meanz Heinz’.
On our website, the company has moved quickly to assure consumers that it is not moving away from cans. After selling 442 million in a year, it would be mad to do so. It will be interesting to see what effect, if any, the Fridge Pack has on sales of Heinz Beanz in cans when it is released in the UK in September. I suspect it won’t have much of an effect as the can still remains the most convenient and recyclable package out there.
I for one will continue to enjoy baked beans on toast. And the beans will only be coming out of a can.