Happy New Year! I hope you all had a good break and are feeling refreshed, ready to take on what 2023 has to offer.
This is the time of year where consumers typically hyper-focus on their health, so naturally brands are responding to this, as well as overall trends concerning wellbeing.
Recently, Labatt Blue Light has released a fruity, non-alcoholic beer with its new Labatt Blue Light Non-Alc Strawberry Acai, a canned drink containing only 75 calories.
“Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January,” said Inga Grote-Ebbs, Labatt USA brand director. “As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game.”
It’s good to see alcohol brands finding new ways for consumers to enjoy their flavours without feeling like they’re punishing themselves or having to pick the non-exciting options for Dry January or otherwise.
On the canned food side, Heinz has continued its vegan product development with vegan versions of two of its much-loved existing products in the UK. Heinz Creamy Tomato Soup and Heinz Beanz and Vegan Sausages have been released in supermarket Ocado, with a launch planned in Sainsbury’s from 8 January. This fits perfectly in with Veganuary, the movement (founded in 2014) which ‘inspired and supported’ over 620,000 people to try out veganism during its campaign last year.
While I’m not participating in Veganuary or Dry January myself, it does feel time to get the veggies and healthier drinks in after so much cheese, chocolate and wine during the past few weeks. And cans are a great way to start.
- Alex Rivers (she/her), CanTech International editor
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