Spring in our step
Image: Gin in a Tin
With the Easter weekend upcoming, tins are out in all their glory on luxury shelves and online.
Speciality tins are a great choice of packaging for more high-end Easter gifts and keepsakes, offering unique shapes and sizes, as well as the opportunity for brands to really go all out on the design front.
London’s Fortnum & Mason always has beautiful packaging designs – its tea caddy and simnel biscuit tin stand out in the Easter range this year.
Luxury, organic farm shop, Daylesford (based in Gloucestershire, UK), has a selection of bright Easter tins for biscuits and chocolate too.
Gin tins are also still proving popular in the alcohol gifting segment for Easter. The brand Gin in a Tin goes further by offering a gift set of small 35ml tin bottles containing 40% ABV gin in four flavours (pictured above).
And, as you may have seen already in the recent Easter beer release from Danish brewer Harboe, working with Canpack, beverage cans themselves are getting spring makeovers. It’s a bright and colourful time on the metal packaging front.
Good news keeps flowing in, and this week we’ve also heard that new research by the Can Makers, due to be published soon, will show that more than half of UK adults believe cans are better for the environment than any other packaging material, with more than two thirds believing that cans are the best option for drinks on-the-go. This is great progress and hopefully, with all the educational initiatives that are continuing around metal’s role in sustainable packaging, these statistics will be even higher by the next year.
On a final note, my editorial deadlines have now been finalised for the last half of 2023, so please do get in touch if you’d like to work on a feature for CanTech International. You can find our upcoming topics here but we are always happy to discuss submissions outside of this list too.
- Alex Rivers (she/her), CanTech International editor
Keep in touch via email: [email protected] Twitter: @CanTechIntl or LinkedIn: CanTech International magazine.
