Back to it
Happy New Year! I hope everyone enjoyed the festive break. We certainly did, after my husband had recovered from his stomach bug that decided to show up a couple of days before Christmas! Thankfully he was well enough to have a very small plate of food on the 25 December, then we extended our day of hosting to the 29 December.
I gifted some limited edition Candy Cans (made by AMP) to my brother which were a massive hit; after he’d opened them (the Candy Cane and Toffee Apple flavours), he immediately went and ordered a few boxes online! I was pleased to have spread the canned drink love.
We’re back in the office today, and our associate editor Kathryn has also been sent a generous box of goodies, including some canned coffee by Nguyen Coffee Supply (pictured above). The company is a speciality Vietnamese coffee importer and roaster based in America.
As with every new year that comes around, many of us will be making resolutions and goals, and of course the metal packaging industry and beverage brands both have a duty to continue communicating the power of cans.
UK canned CBD drinks brand, Trip, has launched its 2024 ‘Dry Jan: Can Do’ campaign, which seeks to tap into the no-alcohol Dry January trend (of which nine million UK adults participated in 2023). The message is that canned CBD lets consumers unwind as much as alcohol would, just without the hangover.
I’m sure Trip won’t be the only canned soft drinks brand with a Dry January campaign, and that metal packaging companies will continue to spread the ‘Metal Recycles Forever‘ message for consumers with greener purchasing on their minds.
- Alex Rivers (she/her), CanTech International editor
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