Reflections from Drinktec
I’d like to take this opportunity to introduce myself as the new editor of CanTech International. Having spent the majority of last week in Munich at Drinktec – which, I’m pleased to report, featured a strong can presence through the show – I have already had the opportunity to witness first-hand a range of innovations in the sector, many of which have the potential to make a big impact.
Ball was on hand to showcase its recently created ‘Magic Straw Can’, which it introduced to the market earlier this year. Prototypes of the product were just as impressive as the initial marketing images, and company representatives remained optimistic that the concept would soon find its way onto store shelves.
The organisation also presented its window printing technology, possible in two stages – without printing, and then digital printing in the window – which could potentially, in the future, cater up to 1,000 designs. This could be particularly beneficial for manufacturers such as Coca-Cola, which is continuing to run its ‘Share a Coke’ campaign (which has resulted in 200 popular names being printed on its labels to add a personal touch). Interestingly, this concept has made its way onto cans overseas, whereas in the UK, it has only appeared on plastic bottles.
A full Drinktec review will appear in our October issue, which goes to print in the very near future. In the meantime, I look forward to speaking with you all in the coming weeks and months, and please do get in touch regarding anything you’d like to see covered in our magazine and on our website.
– Simon Rowley