Apeal celebrates 30 years

Apeal has launched two projects focusing on the past, present and future of steel for packaging in conjunction with its 30th anniversary.

The social media campaign ‘30 years – 30 facts about steel’ is a light, bitesize campaign publishing one key fact about steel each day this April.

The campaign will tell the story of the last 30 years of steel for packaging and helps give an insight into the qualities which make steel a unique packaging material, combining performance capabilities with environmental credentials.

In parallel, Apeal is commissioning an expert panel from the fields of environment and recycling, food and nutrition and packaging design.

These industry experts will predict trends and analyse the challenges and opportunities in the landscape ahead. Their analysis will be published in a series of reports.

Alexander Mohr, secretary general, said: “We’re extremely happy to be celebrating 30 years of Apeal. Building on this track record, the 30-year milestone is a great opportunity to visualise the future. That’s why we’ve reached out to a range of independent experts to provide their thoughts on the future of steel for packaging.

“However, we must also look to the future which is why we’ve reached out to a range of independent experts to provide their thoughts on the future of steel for packaging. The projects form part of Apeal’s ongoing work in ensuring understanding of steel as a sustainable packaging material and model for a circular economy.”

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