Semiotics is the key say BAMA

Good product design for aerosols should reach beyond just the surface pattern and shape to encompass and promote the entire experience of using that particular product. This is the view of one of the presenters who is due to address delegates at the British Aerosol Manufacturers’ Association (BAMA) annual Forum. The event is to take place on the 19-20 October 2016 at The Belfry Hotel in Sutton Coldfield.

Roelof van Driel is one of the keynote speakers at the event. He is a design and development director at the Dutch-based agency VanBerlo and will present a talk on ‘Aerosol Design & Semiotics – how semiotics in aerosol design creates the optimal user experience’.

Van Driel said: “Great aerosol design should not only consist of 2D design and appearance but should encompass the entire user experience, from the sound to the texture, to even the spray pattern. Gaining user insight, looking into the brand’s heritage and exploring all avenues enables designers to translate a design into a tangible, solid solution.”

The presentation will review examples that VanBerlo has been involved in including: Cillit Bang, Lysol and Life Scents Air Wick.


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