Mr B & Friends designs packaging for Fourpure seasonal brews
Creative agency Mr B & Friends has designed the packaging for two new seasonal brews for craft brewery Fourpure.
As one of the first craft brewers in the UK to can its beer for freshness, Fourpure leads the way in innovative brewing practices and can designs with shelf appeal. The brewery’s core range, also designed by Mr B & Friends, has successful listings at M&S stores In the UK, as well as countless bars and restaurants across the country.
The two new seasonal brews include Shape Shifter and Flatiron. Shape Shifter is a West Coast IPA that’s inspired by the sibling founders Dan and Thomas Lowe’s travels through LA, San Diego and San Francisco.
Sheena Mistry, design director at Mr B & Friends, said: “Dan and Tom shared with us a mythical story from the shores of Lake Okanagan, of a 50ft sea serpent like lake monster. The illustration featured this scaled serpentine meandering round the can lurking in the depths of the lake seemingly unknown to the casual rower. The combination of black and gold was chosen for a striking effect against the textures of the sea.”
Flatiron is an American Red Ale, inspired by winter road tripping through the blizzards of Yellowstone and the icy passes of Wyoming. “The illustrations draw influence from the landscape; featuring contours and the Flatiron rock formation in Colorado which symbolise those hiking adventures. The warm colour palette hint towards the mahogany red beer and flavours of caramel and toffee,” added Mistry.