Goa Premium Beer introduces cans for off trade

In response to growing customer demand, Indian-based Viiking Ventures is now shipping its 4.8% ABV gluten-free beer, for the off trade in 500ml cans with an SRP of £1.39.

Goa Premium Beer sells on trade for between £4.50 – £4.95 for the larger bottle and between £2.65 – £3.25 for the small and is available in around 300 bars and restaurants.

Frank Sequeira, Goa Premium Beer director, said: “We have been bombarded with enquires, not just from coeliacs and those with a gluten intolerance who want to drink our beer at home, but also from those customers who discovered the authentic Indian product in restaurants and like the clean, sharp, refreshing taste.”

Unlike other ‘Indian’ beers available in the UK which are brewed in Britain, Goa Premium Beer is an authentic product from a brewery sited on the banks of the Kushavati River.

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