Hiball switches to cans

Hiball Energy is packaging its range of sparkling water and energy drinks in cans made by Ball Corporation.

The US firm is switching from 10oz glass bottles to cold-activated 16oz aluminium cans.

Hiball Energy is a producer of energy drinks for the health-conscious consumer. The company’s premium, refreshing, sparkling energy waters and juices are made with organic and fair trade ingredients.

“Our choice to move from bottles to cans is the result of consumer demand for a larger size with a more portable packaging option,” says Todd Berardi, founder and president of Hiball. “Hiball’s customers ultimately win by getting 60% more volume, 30% lower cost per ounce, and 100% more energy fuelled by premium organic and fair trade ingredients – all packaged in lighter, more portable and 100% recyclable aluminium cans.”

The can features cold activation graphics using thermochromic ink by Chromatic Technologies, (CTI). When cans reach a certain temperature, the bubbles on the can graphics turn from white to blue to indicate that the beverage has reached its ideal drinking temperature.

“The aluminium can is the natural packaging solution for sparkling energy water and organic sparkling energy drinks,” adds Rob Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas. “The durability and portability of the can combined with its 100% endless recyclability solidifies cans as the perfect eco-friendly container for energy drinks and waters.”

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