Neon Mountain Dew cans launched in Middle East

Crown has worked with Mountain Dew, a PepsiCo brand, to create a special edition can featuring florescent inks, launched in the Middle East.

Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green colour on the 33cl can accentuates the bold Mountain Dew logo and reinforces the brand’s image.

The neon colour glows in the dark, adding the elements of fun, surprise and interactivity to the packaging. The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan at full line speed, ensuring productivity levels were optimised. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals. The neon cans are available in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan markets.

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