Distinctively canned iced coffee
Luxury iced coffee brand Gaya Gold Coffee recently launched with a canned iced coffee in the UAE market and has its eye on the rest of the Middle East.
The distinctive can was manufactured by Ardagh Group at its Deventer, Netherlands plant for Dutch brand owner, Concept Drinks.
The development of the can was made possible by several innovations along the supply chain. The Deventer plant, where the industry’s first blow moulding process was pioneered, expanded the can size by 26% under 40 bar pressure to achieve the desired shape.
Prior to full manufacture, the can was fully trialled and tested on Ardagh Group’s prototyping and pilot production line at its research and development centre at Crosmières, France.
Martin de Olde, marketing and business development manager at Ardagh’s metal division, is justifiably proud of the company’s latest, and one of its most innovative, projects: “What is really pleasing about this development is to achieve such an exciting result in terms of shelf differentiation and added value by stretching the boundaries of packaging design and manufacturing.”