New technologies at Ardagh Group’s 3D design studio

Ardagh has launched new and enhanced capabilities for Food and Speciality customers using its 3D studio.

The state of the art studio was launched in 2016 to give 3D visualisation of metal packaging artwork, and the updates with provide new technologies, a greater packaging portfolio and improved user experience.

Martin de Olde, marketing & business development manager at Ardagh’s Food & Speciality business unit said: “As one of the world’s major packaging companies handling thousands of artwork projects at our graphic studios, Ardagh Group understands that time to market is essential. With the enhanced studio, customers can easily visualise their artwork at the very early stage of the packaging development as a 3D model within minutes.

“We have built up a huge design library of different metal packaging formats, from food cans to aerosols, kegs, Easy Peel lids and Easy Open lids to enable our customers to launch and develop their brands. Ardagh Group’s commitment to innovation and customer service has seen us add many more 3D formats to the studio, create different upload tools and provide user-friendly online sharing processes.

“This 3D studio was created in co-operation with our software partner WebPac, which offers cloud-based technology, improved features and greater speed and flexibility. 3D modelling is a powerful tool in the marketing decision-making process with potentially significant savings on launch timelines, and Ardagh Group’s new 3D Studio is truly at the cutting edge of packaging design technology,” added De Olde.

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