Ball designs AVA Fruit Water Cans

Responding to the growing popularity of cans in the Icelandic market, brewery Ölgerðin enlisted Ball to help them design and produce cans for its AVA fruit water brand.

Ölgerðin’s entire production factory is powered by sustainable energy sources, and with consumers in Iceland increasingly demanding smaller portions and more eco-friendly options, the company wanted to update its packaging material to a new format that has less impact on the environment.

Utilising Ball’s 330ml standard format, the new can design features Ball’s HD printing technique to highlight the vibrancy of the fruit colours and make the product stand out on the shelf.

Jóhannes Páll Sigurðarson, brand manager at Ölgerðin, said: “As activists for sustainability, we are constantly looking for ways to improve our footprint and refreshing our packaging was the natural next step to achieve this. By working together with Ball we’ve not only been able to tick this box with the introduction of a sustainable new 330ml can format, we’ve also gained access to its experts’ valuable insight and guidance into how best to create our design on a can.”

Christian Nilsson, sales manager Nordics, from Ball, added: “We really appreciate working together with beverage companies like Ölgerðin who want to embrace their sustainability credentials and truly make a difference to the environment. With canned water more popular than ever, it’s exciting to work with another customer who shares our values and wants to make the move to the favored can format.”

The AVA Wildberry and AVA Sitrus 330ml cans are produced at Ball’s Fosie plant in Sweden, and since their introduction, Ölgerðin has sold the equivalent of a can per 2/3 of the Icelandic population.

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