Ardagh adds new colour for beverage end range

Ardagh Group has added a new copper colour to its Coloured Tab and Shell portfolio, to give any can extra shelf appeal.

The eye-catching copper tone is differentiated from any existing colour solution for aluminium packaging. It is suitable for a diameter 202 can end as well as a diameter 200 end on which it was developed, so all sizes of can will benefit.

Currently, the copper colour option is unique to Ardagh, offering customers the chance to enhance their product packaging for standout shelf appeal.

Ardagh believes the new colour is especially effective where the design reflects the product inside. The burnished copper colour will, therefore, be an apt choice where the product is linked with copper-still distilling or with the feel of a traditional pub or, more broadly, where the brand is positioned at the top end of the market and is seeking an exclusive appeal. 

Dirk Schwung, sales director at Ardagh Group’s European Metal Beverage division, said: ‘We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end. At Ardagh, we’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.’

The new colour is available now to all customers. Coloured Shell and Tab samples can be requested via Ardagh’s sample store.

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