Hydro launches greener brands

Hydro launches greener brands

Hydro has launched two greener brands to make it easier for its customers to promote aluminium products that are made from recycled post-consumer scrap or primary metal from hydro-powered smelters.

Circal and Reduxa are certified materials with details of CO2 footprint and ful traceability of the materials.

“We are working hard across our entire business to reduce our emissions and those of our customers,” said Hydro’s president and CEO, Hilde Merete Aasheim.

“Through using renewable power and modern technology, Hydro can produce cleaner aluminium than ever before. We believe that as an industrial company we have the responsibility to help our customers on the path to a low-carbon future,”

Hydro Reduxa is a series of certified, low carbon aluminium made with renewable energy, which results in a maximum carbon footprint of 4.0 kg CO2 per kg aluminium.

Hydro Circal is a range of prime quality aluminium made with a minimum of 75% recycled, post-consumer scrap. The higher the recycled content of post-consumer scrap, the lower the carbon footprint. Hydro guarantees a CO2 footprint below 2.3 kg CO2 per 1 kg aluminium produced

Increased demand for more sustainable materials

Customers in various industries increasingly have higher sustainability demands for their materials, triggered by regulations and rating programs.

“We are starting to see a shift in mindset and the industry needs to support and follow – we need to create greener products, but we also need to push them and market them. This way we will also stimulate investments and new technologies that will change the way we produce and create products in the future, to be able to increase our portfolio of greener metal,” said Bjørn Kjetil Mauritzen, head of Hydro’s climate office.

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