Ball returns to BrauBeviale
Can manufacturer, Ball, returns to BrauBeviale this November with an extensive product range, a redesigned portfolio of special effects, and a new sustainability vision around beverage cans within a truly circular economy.
This year, significant growth was seen in beverage cans, with 22% of new launches using cans. Growth is seen across traditional beverages while sharing the excitement with newly emerging players like canned water growing by 9% and canned wine growing by 6%.
At BrauBeviale, Ball will be unveiling its creative special effects range to compliment its extensive portfolio of cans, bottles, ends, and tabs, demonstrating innovative ways for brands to accelerate brand growth and explore the 360 canvas of the can.
With consumers becoming more aware of their unintentional impacts on the environment, brands are making smarter decisions to feed the demand. Research from Ball has found that 78% of consumers worldwide expect beverage brands to transition to more environmentally friendly containers in the next five years. Unlike some other formats, cans are easy to recycle and the metal can be recycled forever without losing quality.
Ana Neale, director, marketing & strategic planning, Ball Beverage Packaging Europe, said: “We’re excited to welcome visitors to our stand this year at BrauBeviale to explore our portfolio and share our passion on why the can is the ideal beverage container. As the most recycled beverage container in the world, more brands than ever are enriching their portfolio with cans to solve their packaging needs. We’re not only seeing more traditional categories either, with canned wine, juice, iced tea and coffee, also tapping into new occasions and enriching that moment of consumption for consumers. Our team are on hand to guide customers through their journey into canning, sharing best practice, design expertise, technical support and close collaboration”.
Held in Nuremberg from the 12th – 14th of November, visit Ball at BrauBeviale at stand 115, Hall 4A.
