Ardagh showcases latest innovations at BrauBeviale

Ardagh introduces can specifically for wine

At this year’s BrauBeviale, Ardagh’s Metal Beverage division will demonstrate its latest innovations which are enhancing customer brands and helping to deliver sustainable value for the business through the development of new ways to use this permanent material.

Ardagh’s Metal Beverage division will be showcasing several new entrants to its portfolio of packaging options including its copper-coloured end and white shell, developed by Ardagh to increase brand differentiation options, ideally combined with a wide array of Coloured Tabs. Samples of both will be available at the stand in Hall 4A.

Also on display from the Metal Beverage division is a slimline 187ml wine can, ready for production in 2019. The can offers special protective properties for wine and fulfils regulatory requirements for wine packaging in Europe and for export to the United States. It will open up opportunities to attract new consumers and consumption occasions.

In addition to wine, the can is suitable for all other beverages too, providing more packaging options for smaller servings. The protective wine can is just one example of Ardagh’s readiness for the newest beverage trends – such as single-serve wine and water, RTD cocktails, craft beer and cold-brewed coffee – and demonstrates the company’s ability to respond quickly to these growing markets by developing special packaging to meet every customer’s particular need.

Visitors can also find out about Ardagh’s new options of mixed lottery/ logo-designed tabs, which are a highly effective tool in special promotions such as prize draws. Coded Tabs can be created which include images as well as unique prize codes and Lasered Tabs offer the opportunity to mix images on this most consumer-engaging part of can packaging.

Ardagh Group can be found at BrauBeviale: Stand 225, Hall 4A.

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