Ball Corporation and Jimmy’s Iced Coffee launch new Flat White aluminium cans
Ball Corporation has created a collection of newly designed, infinitely recyclable 250ml cans in partnership with Dorset-based UK beverage brand, Jimmy’s Iced Coffee.
The partnership between Ball Corporation and Jimmy’s started in 2019 with the launch of an original Flat White in cans. Following the huge success of this new product, as well as the recent news of Ball’s Aluminium Stewardship Initiative (ASI) certification, Jimmy’s has worked with Ball once more to produce three brand new canned Flat Whites: Skinny, Oat and Extra Shot Flat White.
Waitrose, Tesco and other major supermarkets will be the first to debut the new canned iced coffees. The skimmed Flat White replaces Jimmy’s Skinny Latte carton and reportedly comes with a stronger coffee kick.
Swapping carton for aluminium moves Jimmy Iced Coffee closer to achieving its environmental aim of removing all plastic from its packaging in 2020.
All three Iced Flat Whites are under 150 calories and come in 250ml cans. The design of the new cans aligns with Jimmy’s new logo.
Luke Wilkes, operations director at Jimmy’s Iced Coffee, said: “Championing sustainability has always been at the heart of Jimmy’s offering, so switching to aluminium is a natural next step for us. Infinitely recyclable aluminium allows us to supply our customers in more environmentally friendly packaging and further embed sustainability in our business. We’re excited to be working with Ball who are one of the leaders in this area.”
Greg Mucha, european business development manager at Ball Beverage Packaging EMEA, said: “With more consumers, retailers and brands demanding sustainable solutions, aluminium cans, which can be recycled over and over, without loss of quality, are the fastest growing packaging type in Europe.
“At Ball, we love to work closely with customers looking to transition to a higher performing package and our recent ASI certification for all our EMEA plants and commitments to renewables demonstrates that we are fully committed to sustainable business.”