Tenzing adds to canned energy drinks range with “most powerful” flavour yet
As a result of the UK being on lockdown and the spike in people wanting to keep active, Tenzing has brought forward the launch of its new, “most powerful” plant-based canned energy drink, Tenzing Blackberry & Açaí.
Tenzing’s new product comes in a 100% recyclable and BPA free can. The new flavour uses anti-oxidising berries and is the first blend to include natural, vegan BCAAs from corn to specifically increase stamina and aid sports recovery. The larger 330ml can includes 30% more caffeine than Tenzing’s previous two blends.
“Since lockdown more people than ever have taken up a new sport, exercise regime or fitness challenge, which made us think; people need this drink now more than ever!” said Huib van Bockel, founder of Tenzing.
“Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we’ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energising drink with plant-based BCAAs!”
In advance of Tenzing’s new product launch, the company is becoming the first brand to launch a product on Strava, the fitness tracking platform.
Strava users that complete the ‘Tenzing Unleash Energy Challenge’ will be the first to experience the new Blackberry & Açaí blend from 11 May, a week before the official launch (18 May).
Participants will be required to complete at least 20 minutes of any activity*, four times a week, for two consecutive weeks from 27 April. They will be rewarded with a secret URL, providing them exclusive access to purchase Tenzing’s new drink, as well as the Tenzing Unleash Energy digital badge.
To inspire challengers, Tenzing will be hosting live workouts with some of the industry’s leading fitness studios and trainers during the two-week challenge. This includes Core Collective, Rowbots, Rathbone Boxing Gym and Digme Fitness.
* Strava tracked sports include cycling, walking, weight training, home workouts, cross fit, yoga, boxing, stair-stepping, running, and more.
Tenzing’s Blackberry & Açaí (330ml) has an RRP of £1.99 and will be available to purchase on Tenzing’s webstore, Holland & Barrett, Amazon, Whole Foods, Planet Organic & As Nature Intended.
For more information, visit: www.tenzingnaturalenergy.com.