Chromatic Technologies celebrates record year
Chromatic Technologies Inc (CTI), the specialised inks company that makes the Rockies turn blue on cold cans of Coors products, recently celebrated a record year and expects continued growth in 2011.
The 18-year-old company acquired new customers, expanded into new markets, experienced a double-digit increase in staff, and moved to larger facilities to accommodate the year’s achievements.
The year 2010 saw CTI sign multi-year contracts with new customers, including brewing giants Anheuser-Busch, MillerCoors and Molson Coors. Negotiations are currently underway in which a sizeable European brewer could take advantage of CTI’s patented inks capability. The CTI thermochromic process involves cold temperatures impacting select portions of beverage bottle labels and cans that then turn a distinctive dark blue colour, thus assuring the customer of a refreshingly chilled product. CTI’s technology also provides for the reverse process, wherein hot beverages will display a signal on the package or label.
The company also saw expansion of its cold temperature indicators go onto packages of brewed products now sold in Central and South America, while bottles and cans of Coca-Cola products in Latin America now include the cold designators.
Where CTI has truly excelled is its ability to be applied to beverage cans during incredibly fast-paced, high-speed manufacturing line processes.
To meet the growing demand for services, CTI’s staff increased by 58% during the past year. The company now employs 38 individuals, with new positions added in graphics, technical, manufacturing, sales and executive personnel.
The company moved to larger headquarters and a manufacturing facility in April 2010. It is located in the shadow of famed Pikes Peak, one of Colorado’s highest mountains. The new 25,000 square foot facility doubles the production capability of the company, and houses new equipment for improved product manufacturing and increased R&D efforts. The expansion also paves the way for CTI’s expansion into new markets such as security and anti-counterfeiting measures.
The company’s vice president of sales and marketing, Steve Kaczmarek, said: “We knew that 2010 was going to be a good year for us. What has been especially gratifying is the response from the marketplace to our ideas, and to hear that our inks are performing reliably on our customers’ high-speed production lines.
“We have become more focused on the benefits of marketing the quality products we’ve been providing for nearly 20 years, and are genuinely excited about the prospects for 2011.”