Alupro launches campaign to educate primary pupils about recycling

Rick Hindley, Alupro

Alupro, the aluminium packaging recycling organisation, has announced the launch of its 2020 primary education programme. From Monday 28 September, schools across the UK and Ireland will be recruited to participate in the initiative, which aims to bring recycling into the classroom through science, art, design and PHSE.

The anime-inspired Key Stage 2 (KS2) campaign will see schoolchildren introduced to heroine Ally Minium and asked to join her quest to defeat evil villain Land Phil, who is threatening to take over the planet. Comprising an introductory video, an interactive lesson about recycling and a series of quests for pupils to complete, the creative programme will task pupils with becoming ‘masters of infinity’.

After completing all the quests, using a series of custom-designed character cards, pupils will complete a pledge to recycle their waste and help others to do the same. The aim of the initiative is to generate awareness of the benefits of recycling all household packaging, including aluminium, as well as drive a long-term shift in recycling behaviour among young people and their families.

Rick Hindley, executive director at Alupro, commented: “Inspiring the next generation and educating students about the properties of aluminium and the role it plays within the circular economy will help contribute to ever-increasing recycling rates.

“At Alupro, we love working with pupils to build awareness of sustainability and support teachers as they work with their class to promote the benefits of recycling. Our resources have been designed to be hugely flexible and, as such, can even be used by students for home schooling!”

As part of the campaign, students will be invited to enter a competition (which runs between 28 September and 14 December) to complete an anime-based comic strip, for the chance to win an iPad to take home and a £1500 voucher for their school. Rick added: “We’re really looking forward to seeing the entries and the exciting adventures they design. I’d like to offer the best of luck to everyone who takes part!”

ALFED, the aluminium federation, will be part funding the programme. For more information, or to download the resources, visit: learningaluminium.co.uk.

For more information about Alupro, visit: www.alupro.org.uk.

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