Virgin Atlantic starts canned wine tasting experience partnership

English wine company, The Uncommon, has partnered with Virgin Atlantic to launch a canned wine tasting experience for Upper Class passengers on the airline’s A350 leisure fleet. 

The partnership marks the first time that canned wines have been poured in Virgin Atlantic’s Upper Class cabin. The Uncommon says it is challenging the perception of canned wine.

Customers in The Booth will be able to sample a selection of three wines, which include an English Sparkling White and Rosé, alongside a lighter, botanically infused spritzer.

The four-can, multipacks will also be available to pre-order through the Retail Therapy magazine in the duty-free offering. 

Henry Connell, co-founder of The Uncommon, said: “We’re on a mission to prove that you can get the highest quality English wine in the more sustainable canned format. Our cans are light, stack tight, chill fast and are endlessly recyclable, making them perfect for Virgin’s Upper Class tasting experience in The Booth. There’s never been a better time to break tradition for the better.” 

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