Ball Aluminum Cup set for UK debut as alternative to single-use cups
Image: Ball
While Ball expects sports and entertainment venues to offer consumers easy access to return the cups, they can also be disposed of in bins and will be recycled just like cans are.
The Ball Aluminum Cup has had a successful debut at three editions of the Super Bowl and Coldplay’s Music of the Spheres US Tour.
Ball has partnered with Re:Water as the Cup’s exclusive distributor in the UK.
The Cups have also been Cradle to Cradle certified to a Bronze level for renewable energy and carbon management performance.
Emily Fong Mitchell, Ball Aluminium Cup president and general manager, said: “The Ball Aluminum Cup is set to become an exciting addition to sporting, musical and cultural events across the UK.
“They are 100% recyclable and are key to ensuring major events across the UK are as sustainable as they can be. Going into 2023 the Ball Aluminum Cup is set to become a mainstay at some of UK’s most iconic venues. We are delighted to partner with Re:Water on this rapid expansion.”
Matt Crocker, co-founder of Re:Water, said: “We believe the UK is ready to move away from single-use plastic and think the next big opportunity is in infinitely recyclable aluminium – which is why we wanted to team up with Ball on their innovative Ball Aluminum Cup as the exclusive UK distributor.”
The partnership with Re:Water represents the first large-scale distribution of aluminium cups in the UK.
Re:Water previously distributed the world’s first 100% recycled aluminium Spring Water bottle, which was the bottled water of choice at the COP26 climate change conference, last year’s G7 summit.
Re:Water’s aluminium bottle won Metal Pack of the Year at the UK Packaging awards in 2021.