Truly introduces first spirits-based canned seltzer

Truly Hard Seltzer, leader and innovator in the hard seltzer category, has announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available across the US in four unique flavours including Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine, starting 11 October.

Truly Vodka Seltzer features 5% ABV and just 110 calories with 2g sugars and is naturally gluten free.

Credited with developing the industry’s original hard seltzer, Truly, Boston Beer Company director of product development Casey O’Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer. “You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” said O’Neill.

“Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavour combinations to get the latest and greatest extension of Truly just right. A spirits-based seltzer that’s crisp, clean and flavourful had been my north star for Truly innovation, but it’s safe to say we’re just getting started.”

“A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer,” said Matt Withington, director of marketing, Truly Hard Seltzer. “We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.”

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