Captain Morgan launches strawberry daiquiri cocktail pre-mix can

Image: Diageo GB

UK rum brand, Captain Morgan, has introduced Captain Morgan Strawberry Daiquiri pre-mix can (5% ABV) to its ready-to-drink portfolio. The new ready-to-drink 250ml cans are available now across the wholesale and convenience channels, in both PMPs and plain packs.

Tapping into the burgeoning pre-mix RTD category, which has grown 16.7% in value over the last 12 months, the new Captain Morgan Strawberry Daiquiri pre-mix can provides consumers with a high-quality, classic cocktail, from a brand they know and love to enjoy during social occasions.

The new pre-mix is made using crushed strawberry juice with a squeeze of zesty lime mixed with Captain’s finest rum for a fun and fruity taste, according to the brand.

The launch of Captain Morgan Strawberry Daiquiri follows shortly after the brand introduced a new pack design across its entire portfolio, which was rolled out globally from March onwards across both the on and off-trade. Its bright red pack guarantees stand out shelf appeal, featuring nods to the pre-mix flavour profile.

Lizzy True, Captain Morgan marketing manager, Diageo GB, comments: “We know that shoppers are continuing to look for new, convenient ways to enjoy the liquids they know and love. The ready-to-drink category provides a fantastic opportunity for iconic brands, such as Captain Morgan, to replicate serves that are popular in the on-trade, and package them into convenient formats so the delicious drinks can be enjoyed during a range of occasions.

“This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails, with two in five consumers in the on-trade now choosing to drink cocktails at least once a week. Captain Morgan provides consumers with high-quality, exciting drinks options to suit a variety ofoccasions, especially as we head into the summer months.”

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