Diet Coke cans help raise awareness of American Heart Month
Diet Coke has released limited-edition cans and bottles in recognition of American Heart Month, which is taking place throughout February.
The company has released the packages, which feature a stylized stick figure waving a heart flag in support of The Heart Truth.
This is the fourth consecutive year that Diet Coke has partnered with the National Heart, Lung, and Blood Institute to support The Heart Truth campaign. This year, Diet Coke has created a national game of Capture the Flag, inviting people to visit www.DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programs.
The company also wanted to bring the Capture the Flag campaign to consumers in stores.
In addition to the limited-edition cans and bottles, more than six billion packages of Diet Coke will continue to carry The Heart Truth logo to raise awareness of women’s heart health all year-round.
Diet Coke will continue to spread The Heart Truth message through national television and digital advertisements.
The advertisements will animate the heart flag graphics from the limited-edition Diet Coke cans and bottles.
Actress Heidi Klum helped launched the campaign at an all-star, first-of-its-kind Capture the Flag game in Los Angeles. Two teams faced off at the University of California, Los Angeles’ (UCLA) Drake Stadium. The teams were playing to raise funds for two heart health organizations: UCLA Preventative Cardiology Program and the University of California, Davis Women’s Cardiovascular Medicine Program.