Crown recognised by craft beer industry
The company received the ‘Most Cantacular Award’ for 2012, from Sly Fox Brewing, of Pottstown, Pennsylvania. The award salutes the companies, people and places that have helped advance the packaging of craft beer in cans. It was presented at the Sly Fox Brewing Company’s Can Jam festival.
“As craft brewing continues to expand in the US, so do the opportunities brands have to use packaging to stand out on the shelf,” says Brian O’Reilly, brewmaster, Sly Fox Brewing. “Cans enhance the quality of beer, and they give brewers a chance to differentiate their brand through packaging. Crown has demonstrated enthusiasm and professionalism when it comes to helping breweries convert to cans and leverage the format to create new drinking occasions and help grow sales.”
Sly Fox became the first craft brewery in the Mid-Atlantic region to package its beer in cans in 2006.
Events like Cantacular reflect the craft brewing industry’s increasing awareness of the benefits that metal packaging has to offer. Cans do not shatter and protect the flavour of the beer by not allowing light or air to enter the package. They are also environmentally friendly, easy to pack, portable, and take up less space than packaging alternatives.
“At Crown, we’ve actively supported the adoption of aluminum beverage cans by the craft beer industry, committing ourselves to the best technical and customer service possible, and working with brewers right from the onset of the canning process,” says Neill Mitchell, vice president marketing and strategic development at Crown Beverage Packaging North America. “With a strong team of experts to provide advice on canning and seaming, we work closely with brewers new to beverage cans to help them understand the filling and packaging equipment they will be using and how to use it properly.”