New line of canned ice teas launched in US
Image: Just Ice Tea
US brand, Eat the Change, has announced its latest addition to the Just Ice Tea line of ready-to-drink iced teas in a can. The new cans are being unveiled at the Natural Products Expo West (13-15 March 2024).
This expansion marks an important milestone for the brand, it says, and showcases its commitment to providing delicious, innovative, and sustainable beverages to its consumers. Just Ice Tea is the brainchild of Honest Tea co-founder, Seth Goldman, and celebrity chef, Spike Mendelsohn, along with Honest Tea co-founder, Barry Nalebuff. The brand was rolled out a few months after Coca-Cola’s May 2022 announcement that it would discontinue Honest Tea later that year. In just one year, the brand has become the fastest-growing brand of ready-to-drink tea in the natural channel and received recognition for its commitment to organic, fair-trade, and OU Kosher-certified bottled teas.
The new 12oz cans will be available in three varieties: Lemon Tea, Raspberry Tea, and Dragon Green Tea – a play on the Honest Tea fan favourite, Green Dragon Tea. These portable and recyclable aluminium cans will help make the drink accessible to on-the-go consumers.
The new flavours are chef-crafted with organic green or black tea sourced from Cha de Magoma, Mozambique- one of the world’s largest and one of the most remote organic tea gardens. Each can is sweetened with agave and is 40 calories per can.
