Relentless gets a new look

Cans of the Relentless Energy drink have been given a revamp to coincide with the launch of a new sugar-free version.

Coca-Cola Enterprises has unveiled a new look across the entire range with an eye-catching insignia on one side of the pack and the original Relentless logo on the other.

The new Libertus variety contains just 20 calories per 500ml can, with the same amounts of caffeine, taurine and B6 and B12 vitamins as the Relentless Origin variety.

The new look cans, which are made by Rexam, will provide striking stand out for the range as a retail display.

Each of the current variants has also been given a new name with the existing Origin and Inferno variants joined by Immortus and Devotion, which were previously called Juiced Tropical and Juiced Berry.

Stuart Agates, head of energy at CCE, said: “Relentless is an exciting, innovative brand and the new insignia and eye-catching pack design across the range will create a strong in-store presence for shoppers.”

Agates said the firm would continue its multi-million pound marketing campaign in an effort to associate the brand with music, sports and major festivals.

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