Ball signs wine-in-can agreement with Australian company
Ball Packaging Europe has signed an exclusive contract to manufacture and supply cans using Barokes Wines’ Vinsafe packaging process for wine in a can.
Canned wines are currently experiencing double-digit growth in Europe and are becoming increasingly attractive to wine growers looking to reach younger consumers. Barokes’ Vinsafe technology is suitable for all wine but is particularly recognised for the canning of premium wines capable of winning major wine competition medals.
The agreement between Ball Packaging Europe and Barokes confirms Ball as the only authorised European provider of cans for wine using Barokes Vinsafe technology. Under the Vinsafe licence, Ball will produce slim cans which will carry the Vinsafe logo to demonstrate that both can and content comply with the specified and globally patented standards.
Barokes’ patented technology makes specifications for three key aspects of successfully putting wine in a can: the wine itself, the can production and the filling process. Grape varieties and wine parameters must be approved by Barokes’ Master of Wine to be suitable for canning, while the can production ensures that there is no interaction between product and packaging. A specialised filling technique guarantees a robust product in a hermetically sealed can. Regular independent scientific analysis on all wines produced under Vinsafe specifications is carried out as part of the comprehensive R&D which forms the foundation of the Vinsafe technology.
The target audience are 20 to 39 year old non-traditional wine drinkers. Barokes’ products are currently available in more than 30 countries, having earned numerous medals at international wine competitions.
“We are pleased that we as can makers and our fillers can use the long and outstanding experience of Barokes. Our experience so far in filling wine in cans confirms that the Vinsafe process is the way to guarantee high quality when using cans as packaging for wine,” says Gerlof Toenhake, director of marketing for Ball Packaging Europe. “If produced correctly, cans are actually extremely suitable containers for wine as they are 100 per cent impermeable to light and oxygen.”