Tuna cans offer perfect day out promotion

Tuna products maker Princes is launching a new on-can promotion aimed at driving sales across the canned fish category.

Its perfect day promotion, aimed at UK consumers, will feature on 2.5 million promotional four packs of Princes Tuna Chunks.

Each pack contains a unique code letting consumers do a two for one perfect day of their choice with every pack, adding £49 worth of value to each pack.

The Virgin Experience Days offer a wide range of activities to choose from, including; a pamper day, luxury retreat, paintballing and junior go-karting.

Neil Brownbill, marketing director for Princes, said: “We wanted to target consumers with an exciting offer that provides great value on a range of activities, with something for everyone to enjoy.

“The promotion will create in-store interest for our tuna products and help drive sales across the Princes fish range.”

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