Rexam offers premium edition cans
Rexam is now offering Super Premium Editions and, for the first time, Positive Editions to its customers from all Rexam locations.
Rexam’s patent pending Editions technology allows for up to 24 different designs to be printed simultaneously on a single pallet. Super Premium Editions offers the next step in can design, printing high definition detailed images onto the can, while Positive Editions allows for the inclusion of colour on text, silhouettes and high definition images.
Commenting on these new developments for Editions, Paul Winwright, European graphics manager at Rexam, said: “We recognised a demand in the market for unique and intricate can designs. Following the success of Editions last year, the introduction of Super Premium Editions and Positive Editions is a natural step in extending the technology even further. We are proud to provide our customers with unrivalled printing options that allow their brands great stand out on shelf and endless marketing opportunities.”