Rexam and Efes Rus launch seasonal can
For the past 15 years Rexam and Russian drinks company Efes Rus have engaged in a strategic partnership which has resulted in the creation of many innovative products.
Their most recent product has been the development of a winter limited edition can for the Velkopopovicky Kozel dark beer brand. The new can joins a portfolio of designs developed by Rexam for Efes Rus. Rexam’s high definition printing technology brings to life the intricate knit and suede details of the can and a matt-over varnish finish completes the overall effect with a premium, seasonal feel, using warm festive colours of red and white.
Produced out of Rexam’s Naro-Fominsk plant in Russia, the 0.5 litre limited edition cans will be available nationally in Russia.