PepsiCo
Pepsi cola cans to feature Beyonce
PepsiCo has turned to pop super star Beyone Knowles in a bid to turn around its cola business. PepsiCo has stepped up the marketing around its namesake product after admitting it faces a “challenge” selling cola in the US market particularly. The problem for the company is its sports drinks, teas and other products are […]
Beyoncé and PepsiCo agree global partnership
Limited edition Pepsi cans that feature an image of pop superstar Beyoncé will first be seen in Europe in March 2013.
Mountain Dew cans feature thermochromic ink
New 16oz cans of Mountain Dew feature a colour changing ink that has been supplied by US based Chromatic Technologies (CTI).
Pepsi Twist gets a new look
Pepsi Twist has been given a new look after being packaged in Rexam’s Fusion aluminium bottles.
MCC to expand beverage can plant
Brewer Anheuser-Busch has announced plans to increase production capacity at its Metal Container Corporation (MCC) facility in Arnold, Missouri, US.
PepsiCo launches natural version of 7UP
A new low-calorie ‘natural’ soft drink has been launched by PepsiCo Argentina.
New ‘handy can’ size from Ball
A new compact can has been launched by Ball Packaging Europe. Pepsi Max, Diet Pepsi and Pepsi are the first drinks to be sold in the new 25cl format in the UK. The shorter and more compact 25cl can format is designed to stand out from the normal and attract attention at the point of sale.
New look for Pepsi Istanbul
Rexam Beverage Can has teamed up with Pepsico Beverages Turkey to design a can for Pepsi Istanbul, a limited edition lemon and mint twist on the classic drink. Hülya Avsar, one of country’s most famous celebrities and spokesperson for local Pepsi campaigns, designed the 33cl cans, produced at Rexam’s Manisa Plant in Turkey.
Baosteel to build can plant in Vietnam
Baosteel Group is planning to build its first overseas beverage can plant in Vietnam, according to reports. The Chinese company, which is the world’s second-largest steel maker by output, hopes the steel beverage can plant will help meet the increasing demand from the Southeast Asian market.