Nordic
‘Gag’ lemonade launched
A gag feature will be hidden in a series of cans developed in association with a Finnish TV show. Rexam has worked with Finnish drinks firm Laitilan Wirvoitusjuomatehdas Oy to create a new can design for its Duudesons Jekkulimonadi known as gag lemonade. The soft lemonade drink is named after the Dudesons who are best […]
Rexam opens plant in Finland
Rexam has officially opened its first can manufacturing plant in Finland.
Mack chooses Rexam for anniversary beer can
Rexam has produced a specially designed can to celebrate the 135th anniversary of Mack Brewery.
New tabs create tough image
Norwegian beverage company Mack has chosen Rexam Beverage Can Europe to create a unique polar bear cut-out tab for its newly designed Arctic Beer series. Rexam worked closely with Mack to create a new can design that has a strong appeal to young urban males aged between 18-35, in particular positioning the series as a beer for the tough and adventurous.
Rexam invests in Nordic market
Rexam has announced plans to build a new beverage can plant in Finland.
The plant will be located in Mantsala in southwest Finland some 60km north of Helsinki.
Hayes joins Sun Chemical
Sun Chemical, a leading manufacturer of printing inks and pigments, has announced the appointment of Greg Hayes as its new group managing director for the Northern European region.