More than nine in ten (93%) UK adults want to see more done by businesses to protect the environment, with the onus on companies improving the recyclability of their packaging, according to new Every Can Counts research.
The facility, based in Bay Minette, Alabama, USA, will have an initial 600 kilotonnes of finished aluminium goods capacity per year.
The Can Manufacturers Institute (CMI) and the Household & Commercial Products Association (HCPA) have launched the initiative with the support of almost 20 companies across the aerosol value chain increase access to aerosol recycling.
Further steps towards empowering consumers to recycle more and recycle better by bringing increased awareness and improving the recyclability of its products have been made by Wicked Weed Brewing, a member of the Brewers Collective, the craft business unit of Anheuser-Busch.
The partnership between the not-for-profit recycling programme and the canned wine company will see both brands work together to help inspire and encourage drink can recycling amongst consumers in the UK.
Research commissioned by the International Aluminium Institute into the recycling of three beverage container materials – aluminium, glass and plastic (PET) – has shown that aluminium cans best support a circular economy.
Here’s a quirky sounding campaign for you, with the news that Alupro in the UK, has launched The Lonely Aerosol digital engagement campaign to encourage consumers to recycle their empty aerosol cans. Running between 18 January and mid-March, it will see social media users targeted with a series of creative digital animations.
Every Can Counts has announced its partnership with global hard seltzer brand, White Claw, to help inspire and encourage drink can recycling.
Every Can Counts brings us a summery story of an initiative between the agency for the Regional Marine Parks of Calabria, CIAL – Italy’s consortium of aluminium packaging, and Coca-Cola, for the collection of beverage cans on the beaches of the Calabrian coasts in Italy.